Director, Marketing Operations
Talkiatry
Marketing & Communications, Operations
Remote
Posted on Dec 3, 2024
We are seeking a Director of Marketing Operations to oversee marketing technology and operations for Talkiatry’s website, CRM, email, sms, marketing data systems, and external directories where our clinicians are listed (e.g., Psychology Today, Zocdoc, insurance websites). You will lead a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Internal Communications, Clinical Recruiting, Health System Partnerships, and Patient Communications.
You will:
- Marketing Technology Ownership
- Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Tag Manager, Twilio,Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.
- Serve as the point of contact for vendors
- Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.
- Evaluate and implement new tools to scale marketing efforts and meet the evolving needs of the organization.
- Website & External Directories Management
- Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.
- Manage and update clinician listings across external directories such as Psychology Today, Zocdoc, and insurance websites to enhance visibility and accuracy.
- Data Management & Governance
- Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.
- Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance.
- Implement quality assurance best practices to ensure the error-free web and email content.
- Cross-Functional Collaboration
- Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.
- Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.
- Collaborate with stakeholders in Patient Growth, Internal Communications, Health System Partnerships, and Patient Communications to align operational support with broader business goals.
- Act as a trusted advisor to leadership on martech investments and operational improvements.
- Team Leadership & Development
- Build and lead a team of marketing operations specialists both full-time and contract, fostering a culture of innovation, collaboration, and accountability.
- Provide mentorship, training, and career development opportunities to ensure the team consistently delivers high-impact results.
You have:
- Bachelors degree or a relevant experience
- 10+ years of experience in marketing operations with direct experience with CRM, CMS
- Familiarity in regulated industries (e.g., HIPAA compliance, GDPR best practices, etc…)
- Familiarity with HTML, CSS, Javascript and Figma
- Familiarity with SEO and Accessibility standards.
- Strong project management and organizational skills.
- Deep understanding of data models, segmentation, SQL, data workflows and interfaces.
- Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment.
- Fantastic time management skills with the ability to multi-task.
- Attention to detail with an analytical mind and outstanding problem-solving skills.
- Outstanding communicator, collaborator and teammate.
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.