Coral Care Director of Marketing New York, NY · Full time Company website

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At Coral Care, we believe families should never have to fight for the care their children need. Millions of young children in the U.S. experience developmental delays, yet parents often face long waitlists and complex systems. Our mission is to change that by making high-quality pediatric therapy accessible at home and in the community. We are a platform powering a two-sided marketplace: helping families connect with trusted, local speech, occupational, and physical therapists who accept insurance, and supporting providers in building thriving private practices within their own communities. Since launching in 2023, Coral Care has delivered thousands of therapy sessions and expanded across multiple states. We are a fast-growing, mission-driven team with a culture of compassion, collaboration, and momentum — and we are just getting started.

Coral Care is building a trusted brand in a category where clarity and empathy matter deeply.

Families come to us when something feels off with their child and they do not know where to turn. Clinicians come to us because they want to do meaningful work without burning out. Marketing sits at the center of both of those experiences.

We are a Series A company operating at the intersection of consumer and health. This role is focused on executing and scaling a founder-led brand vision, with clear ownership over day-to-day marketing delivery.

We are looking for a Director-level marketer who wants real scope and influence while staying close to the work.

This role is for you if…

• You are a startup marketer who likes building, not managing from a distance.
• You enjoy turning a strong point of view into systems, assets, and programs that actually get used.
• You think strategically, but you are comfortable moving fast in ambiguous environments and making practical decisions with imperfect information.
• You have worked in early-stage settings where things were not fully baked, and you liked that part.

What you will do

You will own hands-on marketing execution across Coral Care’s ecosystem for both families and clinicians.

This includes:

• Executing brand and marketing programs across web, email, social, print, partnerships, and local or community touchpoints
• Translating a founder-led brand vision into clear, repeatable systems such as templates, standards, and formats that raise quality and speed
• Owning parent-facing lifecycle marketing and helping families understand what we do, why it matters, and how to get started
• Shaping provider-facing marketing and experience so clinicians feel aligned with and proud to be part of Coral Care
• Creating polished, thoughtful assets that support referrals, partnerships, and local presence
• Supporting growth into new markets with hands-on, locally grounded marketing efforts that show up in real communities
• Partnering closely with the CEO on vision and priorities while owning execution and follow-through

This is a Director-level role with hands-on ownership. You will be writing, reviewing, coordinating, and shipping real work. Over time, this role will help shape how the marketing function grows. Today, it is centered on building, executing, and refining the core marketing engine.

What success looks like

Within your first year:

• Coral Care feels cohesive, intentional, and recognizable across every channel
• Parents quickly understand what we do, who it is for, and why they can trust us
• Clinicians feel proud to represent the brand and confident explaining it to families
• Marketing work is easier to execute because systems and standards are clear
• Your work shows up not just in dashboards, but in homes, schools, and communities

What will help you thrive in this role

• You have built a consumer brand from scratch or evolved one through a period of rapid growth
• You can think strategically while moving quickly in early-stage, ambiguous environments
• You have marketed to more than one audience at a time, such as a two-sided marketplace or multi-audience business
• You balance creative judgment with an understanding of what drives momentum and results
• You have experience leading small teams or collaborating with contractors while remaining deeply hands-on

What we are looking for

• Hands-on marketing experience at an early-stage startup is required
• 6 to 10 or more years of experience owning programs end to end
• Strong brand instincts paired with operational follow-through
• Experience in consumer, parenting, healthcare-adjacent, or trust-based categories is a plus

Experience marketing to parents or families is highly valued, and lived parent perspective is a meaningful advantage in this role.

Why Coral Care

This is an opportunity to build a category-defining brand at the intersection of consumer and health. You will have real ownership, real visibility, and a direct partnership with a founder who cares deeply about brand, quality, and impact. You will work on problems that matter to families and clinicians alike, and you will see your work make a difference in real people’s lives.

Benefits

• Competitive medical coverage for you and your family
• Meaningful equity ownership in a growing Series A company
• Generous PTO policy, plus paid holidays
• Paid parental leave for all parents
• Hybrid work model with flexibility to balance focused work and in-person collaboration
• Access to a 401(k) plan
• The chance to build something that supports families and clinicians in a meaningful way