Coral Care Hubspot Ops Specialist Remote · Contractor Company website

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At Coral Care, we believe families should never have to fight for the care their children need. Millions of young children in the U.S. experience developmental delays, yet parents often face long waitlists and complex systems. Our mission is to change that by making high-quality pediatric therapy accessible at home and in the community. We are a platform powering a two-sided marketplace: helping families connect with trusted, local speech, occupational, and physical therapists who accept insurance, and supporting providers in building thriving private practices within their own communities. Since launching in 2023, Coral Care has delivered thousands of therapy sessions and expanded across multiple states. We are a fast-growing, mission-driven team with a culture of compassion, collaboration, and momentum — and we are just getting started.

The HubSpot Operations Specialist plays a key role in keeping Coral Care’s CRM reliable and scalable as we grow. This role supports internal teams by improving data quality, rebuilding workflows, and helping ensure HubSpot automations support efficient operations across Provider Operations, and Patient Operations & Sales.

About Coral Care

Coral Care is a venture-backed, hyper-local healthcare marketplace focused on improving access to in-person pediatric developmental therapy.

When families have concerns about their child’s development, finding timely, insurance-covered care can be difficult and overwhelming. At the same time, clinicians who want to deliver that care face administrative burden, inconsistent referrals, and limited infrastructure when building private practices.

Coral Care addresses both sides of this problem. We connect families to trusted local clinicians for in-home care, while providing therapists with the tools, operational support, and infrastructure needed to build sustainable practices. Technology underpins our ability to deliver care reliably, locally, and at scale.

As part of our team, you’ll play a key role in building the systems and operations that power this mission as we expand rapidly across the country.

About the Role

We’re looking for a HubSpot Operations Specialist to help support and improve our CRM as Coral Care scales. This role focuses on cleaning up and organizing data, reviewing and rebuilding workflows, and supporting automations that help internal teams operate more smoothly and consistently. This is a great fit for someone who is detail-oriented, curious about how systems work, and excited to learn in a collaborative startup environment.

Responsibilities

CRM Data Support: Assist with cleaning, organizing, and maintaining HubSpot data, including contacts, companies, deals, properties, and lists to ensure accuracy and consistency.

Workflow Review & Updates: Help audit, update, and rebuild HubSpot workflows to better align with current business processes and reduce manual work.

Automation Support: Build and maintain HubSpot automations that support Marketing, Provider Ops, and Patient Ops workflows.

Internal Enablement: Support internal teams with CRM-related questions, data fixes, and workflow updates, escalating issues when appropriate.

Cross-Functional Collaboration: Work closely with Product Operations and partner with Provider Ops, and Patient Ops to support day-to-day CRM needs.

Integrations & Technical Support: Assist with HubSpot integrations and basic technical configurations (engineering or technical experience is a plus).

Documentation & Process Support: Help document CRM processes, workflows, and data standards to support consistency as systems evolve.

Operational Reliability: Support consistent execution of CRM processes to ensure HubSpot remains reliable as Coral Care scales.

What We’re Looking For

• Strong attention to detail and comfort working with structured systems and data
• Experience with HubSpot and defining CRM architecture (certifications a plus)
• Familiarity with workflow logic, automation tools, or conditional rules
• Ability to follow defined processes, document work clearly, and ask questions when needed
• Comfort troubleshooting issues and working through messy or evolving systems
• Clear, concise written communication
• Organized and dependable, with the ability to manage ongoing operational tasks
• Ability to coach team members on how to leverage HubSpot and be more self-serve
• Technical or engineering knowledge is a plus, but not required

Nice to Have

• Basic understanding of APIs, webhooks, or custom code actions
• Exposure to marketing ops, revenue ops, or product operations
• Interest in growing deeper into CRM architecture or automation over time

We are only accepting US-based applicants. Must reside full-time in the US.